Useful Tips to Sell Your Home Due to Delinquent Property Taxes 

Useful Tips to Sell Your Home Due to Delinquent Property Taxes 

 

At times, property owners might not be able to solve the issue of property tax delinquency and are forced to take the appropriate step to escape the situation. Though it could be a highly tormenting decision to sell your home, it is the best choice that you just go ahead, and settle all the liabilities and stay at peace.

Selling a home is a professional as well as a tricky job that is done best by the real estate professionals. Most often, they can help you sell the property fast for top dollar and the commissions you pay them can return to you in a profitable sale.

What a Good Real Estate Agent Can Do

When you are attempting to sell your home due to tax burdens, it is important that you finish the deal as quickly as possible for top dollar, so that you are able to get relieved of your burdens as quick as possible and stay at peace. Therefore, it is crucially important that you hire the right real estate professional who will stand by your side during times of difficulty and help the sale achieve its intended purpose.

You need to understand what qualities make a successful real estate agent and be guided by this in choosing the right one on whom you can rely.

Knowledge of the Area

Pick a person who has successful selling experience in your area. Right from comp analysis, deciding the price, evolving successful strategies and working with contacts to drive more traffic to the house, a real estate agent with local knowledge can do a great deal to market your property.

Systematic Work

A good real estate professional must always work in a systematic and well-organized way.

They should be able to pay attention to small details and be highly prudent in taking the home sale forward in a hard market. In working with the Multiple Listing Service (MLS) listings and in attending to prospective buyers, they maintain an organized schedule and make appointments on time.

Wide Networks

One advantage of a good real estate agent is the network he or she already has in place. They maintain a list of prospective buyers.

They work with a reputed realty agency to be able to mobilize things in your favor. They also work in coordination with other real estate agents, photographers, handymen, home stagers and other professionals who can be of immense help in the marketing effort.

Never Give Up Attitude

Right from the beginning, they encourage their clients with a highly positive approach and demonstrate the power to turn things to the sellers’ favor during the sale. They follow up every potential buyer quickly and appear diligent in their work, always motivated to achieve the best outcome for the homeowners.

Communicate Effectively and Confidently

Every good agent is an expert in communication. They are bold and assertive in taking things and ideas forward. At the same time, they are polite in winning the appreciation of the clients. They work aggressively and reach out to thousands within a short time moving things vigorously forward.

Good agents will tend to have a charismatic personality and impress the prospective buyers with their well-groomed appearance. They always put their best foot forward.

Keeping Up with Technology

In the world of sophisticated technology, the latest gadgets, the internet and the media play a vital role in selling the property.

Therefore, a good real estate professional must be well-versed in the latest technology and trends in the advertising world to be able to advertise the property quickly and effectively.

Also, they should always be accessible through their phones, social media networks and email so you can be regularly updated on what is happening at the other end.

Honest and Diligent

If the agent is honest and reliable, then much of your worries are solved. No doubt everyone is working for money.

But a good agent should be able to do his or her best to help you complete the sale successfully, getting the maximum return on your investment and not simply trying to get a quick sale. They should also be willing provide a list of their past clients for you to consult.

Adaptive to Your Real Needs

In the first place, they understand why the property owner has to sell the home.

They must reflect this understanding in their dealings and be able to anticipate your needs, responding effectively to address your concerns, expectations and worries on the go so that you are confident all the way through the process.

They should be able to communicate with you through whichever channel you are most comfortable with. Realizing the urgency of the sale, they must be willing to work diligently until the sale is complete.

How to Get It Sold

Advertising

Selling your home quickly for top dollars largely depends on how effective your advertising strategy is. Though you might have a great property at hand, unless the customers know about it and unless your advertising format appeals to them you cannot hope to sell easily to the right client who will pay you the price you want.

Industry studies have revealed that homes that are advertised the most effective, way aiming at the greatest coverage, sell faster and for more money than those that are not.

There are several stages to advertising, and you must know them so that you take the right course to reach out to the greatest number of buyers in the shortest possible time.

Make the Best Use of the Internet

Most house hunting these days happens online. If the online listing of your property is compelling, then there is more likelihood that buyers will show an active interest in the property. The more effective and impressive your pictures are, the more successful your listing will be.

Prepare a virtual tour of your property and post it on YouTube. Include images of your neighborhood as well. Buyers are looking for their dream home and the way you portray your home and the surrounding area is critical to convincing that buyers that their search is over.

Tell Your Neighbors About the Home Sale

Involving your neighbors in the home sale is a great idea.

Once you invite your neighbors for the open house as well as share with them the link to your home listing, they can take interest in bringing in some prospective clients since they always prefer that someone they like buys the house so that they can have a good neighbor in future.

Announce Some Great Incentives

There are already so many homes for sale in every area. There should be something unique, highly compelling and profitable about your home so that the buyers will take more interest in your property than others on the market.

Choose to leave behind some of your personal belongings as an incentive for the buyers. Make some home improvements and implement pest control procedures and announce a non-existent pest repair bill.

Install Some Good Signs

Though the house listing happens online, it is important that there is some physical signage announcing the sale.

Usually, some buyers who are very keen visit the area where they wish to buy their dream home, and if you live in an appealing area there is a good chance that one will come across your home. Make sure the agent’s contact information is accurate and this tried and true method of advertising could lead to a quick sale.

Print Advertising

Though it might be a bit expensive, advertising in the local newspapers can help reach out to focused customers without much effort. Choose the newspaper with the maximum reach and choose the day when most readers would go through your ad. Get a highly impressive ad designed and publish it.

Print a Brochure

Arrange to print some good fliers with impressive pictures. You may have a brochure box in front of your property and keep the fliers there to be picked up by prospective buyers.

If they have something to carry with them after seeing your home, they may share it with family and friends, resulting in greater market penetration.

Arrange Open Houses

If the location and other factors permit it, organizing open houses could be a good idea to invite prospective buyers to view your property personally. This will also create awareness among the local communities that your house is coming up for sale and draw other agents and brokers to the property as well.

Arrange for special tours of the home for agents. Since most agents network, they can speak about your home in their forum to generate more traffic for your listing.

Pictures, Curb Appeal and Showings

If you asked a real estate industry expert what the first key to success is when it comes to advertising the property, the answer would be invariably good pictures of the property.

While most home buyers are looking at the property from a remote location through the internet, what appeals to them most is the best pictures of the home.

While they cannot sell the house on their own, good pictures can always help drive more traffic to your listing.

There are certain things to keep in mind when preparing pictures for your listing. First, just one good picture of the front of the home will not do. You need pictures showing off the full yard, any attractive out-buildings and pictures of the interior as well. We will touch on pictures more in a moment.

On the interior, focus on features like a fireplace, unique ceiling or window treatments and bathrooms and kitchens. These are easily the most important features when trying to sell a home.

Remember, the ultimate goal of the buyer is to find a great dwelling place for whole family, one which they may never leave. Also, remember that the quality of pictures must be good. Ideally, they would be shot by a professional photographer to set your listing apart from others.

The interior pictures must be shot with adequate lighting, and the exteriors should be shot with the best of the daylight available. It is also important to remember that the home must be properly prepared before listing it. 

Fix up your house. De-clutter it, survey your home from the buyer’s point of. As much as possible, remove the things that make it personal to you as you want the buyers to see themselves living there, not you.

Outside, the goal is to increase your home’s curb appeal.  Anything you can to make your home look its best and stand out as potential buyers drive by or drive up to inspect the house will help your chances for a sale. 

The appeal of the exterior of your home forms the first impression of the home in the minds of the buyers. Give the utmost importance to the main door and give it two or three coats of fresh paint. Remove, replace and repair damaged doors, handles and knobs. Place some big potted plants on either side of the doorway.

Replace the old and outdated light fixtures with new trendy ones. Repair the paving, power wash the garage and decks. Mow the lawns, clean the windows and repair them if needed. Edge the garden for a neat look, install some outdoor lights and go over everything one more time to make sure there isn’t thing simple that you could still do.

Creating curb appeal is not about spending much money, but an insight into responding to people’s tastes, expectations and dreams.

Gender Neutralization

In trying to sell a home, it is important that you understand that you are working with people’s psychology. While making the home appeal to both the genders is very important, successful practices in terms of gender neutralization shall help achieve a greater impact and balance. It is all about appealing to the personal tastes of both genders.

Opting for the neutral color base is important. The general rule is to start with shades of grey, beige and white to paint the walls, countertops, flooring and the large sized furniture. For the purpose of creating depth, make use of deeper tones including navy or black. Accents with pops of color are desired greatly to strike a blow to the monotony.

Go for tailored furniture in line with modern accents, velvet or floral motif patterned sofas, a neutral fabric to match the contemporary coffee table will create an appealing space. Remove the trinkets on the tables and install some great looking floor lamps and other decorative items. Use soft and easy flowing fabrics and designs for window treatments.

Adding elements of nature to your bathroom can create an impressive look to both genders. Objects like tree trunk stools, twisted tree branch arrangements, natural fiber rugs and others can appeal to both men and women. Wall art centered on coastal or nautical themes can be great enhancements to bathrooms.

Kitchen

When selling a home, the most important room is your kitchen. Agents have seen prospective buyers first rushing to the kitchen to check how impactful it is in terms of convenience, fittings and gadgets.

They would also be interested in checking the finishes, fixtures, storage space and appliances.

Remember that a carelessly conceived and poorly maintained kitchen can make the buyers run right back out. Just reflect on what most people would like to see in a kitchen and it’s all done with a meticulous approach.

Refresh, refine and stage are the three main aspects of improving your kitchen. Before listing your property, you must tidy up the entire kitchen. Scrub the countertops, remove all clutter and clear all the mess that you possibly can.

Keep the contents well organized and keep the dishwasher free. Make use of vinegar to wash the hard water stains on stainless steel fittings.

Remove any personal items from the counters. Keep the refrigerator free of any hangings and notes. If your countertops are damaged or out of date, look into replacing them with low cost laminate. Clean the cabinets with some lemon oil based cleaners. Attend to aspects like repainting and improving the lighting.

Social Media

Social media sites like Facebook and Twitter are great avenues today for people to sell their homes fast for top dollars. They can be used to create interest in your property among family and friends. You can also bank on some free to use blogging sites to upload photos and videos and descriptions of your home.

Most realty companies work with social media to provide maximum market penetration for their listings. Video tours of the property are great options.

Pass on the listing URL through your social media accounts requesting your friends to share, like or retweet it with others too.   Remember that spamming your site can make people lose interest and turn your home down. Make a story of the property deal and update your contacts on the latest status and daily happenings.

Due to the highly elaborate and effective interaction between the users, social media networks have grown phenomenally and can help you benefit from the trend to promote your home sale. When you receive any responses or comments, keep the visitors engaged by posting your responses.

Alena Graff
Marketing Your Home with an Open House
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MARKETING YOUR HOME WITH AN OPEN HOUSE

 

Using an open house in order to further market your home on the market as a marketing tool will ensure that you engage potential buyers, even if no one makes an offer during the viewing.

Oddly enough, there are certain practitioners who believe that open houses are an outdated custom used to placate home sellers.

Promoting Your Open House

The first step to holding an open house, is to properly and effectively promote it well before the date that it's to be held. Buyers are constantly lurking on the internet for listings, so starting there is a great way to get as many potential buyers to show up as possible.

Using local listings websites for your area, as well as real estate websites, such as REALTOR.com, which you can usually use through your agent, are the best places to start at.

Because the internet is such a powerful marketing tool for just about anything, promoting your open house through it will ensure that you reach buyers through every platform possible, and should be done well.

Take clear, full pictures of both the exterior and interior of your home, write a thorough, honest description, and have your real estate agent check over the entire listing before you post it anywhere. If they recommend any changes or additions, ensure that you do them.

Using Signs Across Town

For the day of the open house, go out for a few hours before its scheduled to start, and plant signs all over town. Depending on your neighborhood, you're going to need to create your signs to a design that reflects where you live, the home itself, and the type of buyer you are trying to draw in.

For example, if you're home is located in a high-end neighborhood, and you're looking to attract high-end buyers, not bargain hunters, then creating and placing signs that are both specialty and company-branded through your real estate agent will be the perfect attraction.

However, should you be looking for bargain hunters, or buyers of middle class, handwritten open house signs will do the trick nicely.

When it comes to gate communities and homeowner associations, you will need to speak with your real estate agent about putting up signs on the day of your open house, as there may be some restrictions for signs that you may not know about.

Even though signs aren't a newly modern way of promoting your open house, they are still effective if you create them the right way and have proper placement.

Using Facebook to Market Your Open House

Social media is great for listing your home, especially when it comes to Facebook. For example, you could set up a specific Facebook page that is completely catered to your open house.

Add pictures of the exterior, such as the front of the house, the back, your backyard, and your garden, should you have one. For the interior, take full pictures of each room, staircases, front hall, etc. Create a photo album using only the best photos.

Hiring a photographer for this portion of your listing is ideal as well, considering they have everything necessary for great pictures that are clear and beautiful.

For the description portion, make sure that it's easy to read by separating paragraphs and using clear, concise words with no errors, that you're perfectly spelling every detail of the house out, and that you go over the description with your real estate agent before you post it, just so he or she can make any necessary changes before it goes live on your Facebook page.

You will also need to add directions, what your home is located near, any interesting buildings or points, etc.

If you have a video camera, or know someone that does if you do not, creating a short teaser video that takes the viewer on a quick tour of your home is also ideal, as well.

This creates somewhat of a virtual open house, but should only be long enough to catch a potential buyer's eye. If done right, this will attract more attention and curiosity towards your home, so potential buyers will want to come to your open house to see everything else.

For the cover and profile photos, use ones from the shots of the front of your home, but make sure that they are ones you have not posted yet.

Make sure the shots are crystal clear, has the proper lighting, and are both catching and pleasing to the eye, as they will be the first two photos that potential buyers will see when they click on the Facebook page.

Adding Your Open House Listing on REALTOR.com

As previously mentioned earlier, REALTOR.com is a great way to market the selling of your home, as potential buyers are constantly cruising this website for their dream home.

Only your real estate agent has access to the website in regards to creating and posting a home that has gone up for sale, but you, as the seller, can add an open house yourself.

Listed below are bullet points on how to edit your listing and add your open house on REALTOR.com;

In the main menu, click Manage Listings, and click on the address for your listing, then click Edit Listing once the menu appears.

From there, click on Open Houses underneath Showcase Listing Enhancements and enter the information for your open house in the provided fields.

The Additional Comments box allows you to add any other information that you may deem necessary to include, such as directions to your property from the closest major intersection, for example.

Once you are satisfied with everything, click Save, and you will then see your open house date within the Open House section, where you can edit or delete it if you wish to do so.

Always remember to let your real estate agent know whenever you make any changes to any of your listings, which goes the same for your open house listing on your REALTOR.com listing.

 

Adding Your Open House Listing to Zillow.com

Like REALTOR.com, Zillow.com is another real estate tool that is perfect for adding an open house listing. Once your real estate agent has created a listing for your home on the market, and an open house date has been decided and confirmed, you can then create the listing for it, by following the bullet point instructions listed below;

First, look for Edit Listing Info, which will be located at the top of the home page.

Select the button that reads Update for Sale by Agent/Owner, which you will find at the bottom of the page.

Carefully go over and fill in all of the fields given, click Save, and you're done!

Once again, ensure that your real estate agent goes over the listing for your open house once you have completed it.

Why You Should Never Ignore Craigslist

Even though the majority of real estate agents do not recommend using Craigslist for real estate listings in general, don't ignore it's use. Craigslist is one of the oldest websites used for every category of listings under the sun, but make no mistake, it's still one of the best marketing tools that you can use to your advantage when it comes to marketing your home with an open house.

Craigslist allows its users to create their own headlines for listings, which then allows their real estate agents to pitch homes and properties to all prospective buyers, instead of just listing them.

The headlines that go into listings are extremely important on Craigslist, so ensure that you create one that will immediately catch a potential buyer's eye, such as, "Open house for a 5 bedroom with ZERO DOWN!".

Craigslist has also changed the usage of embed clickable links within any listing posted, as well.

Now, when a visitor of the listing wants to click a link provided in a listing, they must copy and paste it into their browser, which engages potential buyers a lot more.

When you go to post a listing on Craigslist, all you have to do is create a catchy headline, input all of the location details, add a couple of pictures, and write a full, clear description within the text box about your open house, and you're done!

As like before, have your real estate agent check everything over as soon as you're finished, so you can add or change something right away after it's been live, so there's no confusion from potential buyers.

Using Direct Mail for a Successful Open House

While almost everything done in real estate is done online these days in terms of marketing, direct mail is also a great offline way to get the word out about listings and their open houses. Potential buyers surfing the web won't always see your open house listing, but if you have direct mail sent directly to them, you'll no doubt have a great turnout for your showing!

While using every online marketing tool in existence has been proven to be effective, incorporating direct mail into your marketing scheme, which has also proven to be highly effective, will give you an edge against the competition.

Creating the perfect direct mail "invitation" to both your listing and your open house is incredibly easy to do, and can be done by taking the following tips within the bullet points listed below into account;

Have a phone number listed, considering some potential buyers prefer personal contact, instead of just speaking to an owner or their real estate agent through emails.

Have a QR code, a Quick Response Code that is scanned via smartphones for quick information, readily available within your direct mail, for potential buyers who like to be able to do everything, or as much as possible, using their smartphones.

Your personal URL, whether it be for your website where your listings are located or anywhere else they can be found, so they do not have to search too hard to find anything.

Your or your real estate agent's email address, for the potential buyers who like to speak to owners or real estate agents through email, or keep things in writing in general.

To do this, creating real estate postcards are definitely your best bet, and are the best way to grab the attention of potential buyers.

Instead of using mass emails, real estate postcards are physical, get the message and invitation across, and can be crafted with a beautiful design to really reel them in.

Because pieces of mail are typically delivered in an online format to email inboxes, creating real estate postcards for your open house listing ensures that each potential buyer will see them and take your open house into serious account.

The following bullet points listed below describe ways to ensure that your real estate postcards that are to be used for your open house listen will be both clear and effective;

Go with a larger postcard, from the dimensions of 5.5" x 8.5" in size, just so it will easily catch potential buyer's eyes straight away, purely from the size.

Use a bright color that is also easy on the eyes, such as a hot pink or even a baby blue.

Use text that is bolded, large, and easy to read.

Go over the text with your real estate agent in order to have messages that are designed and written to appeal to the specific crowd of potential buyers that you are looking for.

Include some graphics that will really grab the potential buyer's attention.

Additionally, you are going to want to have your postcards sent out a couple of days before you open house is set to be held.

Check with your local mail carrier to see how long bulk mail will take to be delivered to each address once it has been delivered to the post office, so you and your real estate agent will know exactly how long you will have until you need to send out your open house postcards.

When it comes to keeping the cost down, considering using direct mail can get pretty expensive if you don't know how to do it properly, there are many things that you can do to ensure that your costs will be reduced, but your open house postcards won't suffer for it.

Go with a company who specializes in print marketing for real estate, and create your own, unique design with your real estate agent before you upload them to the company to have them crafted and printed for you.

If you have plenty of time before your open house is set, use a bulk mail campaign instead of first class mailing to help keep the overall cost of postage down.

Buy in large, bulk quantities, somewhere between 2500 to approximately 3000, as the majority of print marketing companies will give you a significant discount.

If you have months before your planned open house, then send out around 100 post cards each week to all of the planned addresses.

Do not be afraid to repeat the mailing process to each address, either.

Make Your Open House an Event, Not Just a Selling Point

Your real estate agent should do additional research before you have both decided on the perfect day to hold the open house, just so you both know there will be nothing going on within your local community that could create a conflict with overall attendance.

For example, if there is a festival scheduled for a certain weekend, then you should definitely hold off until it's over, or wait until there is a weekend with very little going on locally.

Ask your real estate agent if they could send an announcement within an email to every real estate broker and agent within the area, which will include their own private mailing list, to ensure that your open house event is publicized within all open house websites that will maximize overall attendance.

If possible, their influence can be moved to all existing social media platforms, as well.

If there is room in the budget, you could also purchase a targeted advertisement on Facebook a couple of days prior to your open house event for maximum exposure.

After all, social media is extremely important when it comes to real estate in general, and the majority of potential buyers will always look at a listing, even if it's for an open house, online before they physically go and see the home or the property.

As previously stated, hiring a professional photographer is also a great idea and will make your open house more of an event. They can help you with creating a short, videotaped virtual tour to tease potential buyers into wanting to see more, and will take and edit the perfect photographs of both the interior and the exterior of your home.

Should your real estate agent deem it necessary, they will also help you to stage your home by removing your furniture and bringing in certain pieces, or will help you to move around yours in positions that they feel will open up the space more and look better.

They will help you to set up proper lighting, present the highlights and focal points of each room, make suggestions on the arrangement of existing furniture, should they choose to not bring in any stage furniture, and will overall help you in showing your property at its best.

When it comes to landscaping a few days before your open house event, mow the lawn the day before, freshen up your garden, flowerbeds, and other cosmetic aspects, and ensure that you have a new doormat put in place.

Once the day of the open house event finally arrives, your real estate agent will post directional signs around your neighborhood and at the entry point where your street, circle, block, etc. begins, to ensure that potential buyers will easily find your home.

They will also place a sign out on your front lawn that will be adorned in a way, using brightly colored balloons, for example.

Should the weather call for rain, or if it rained prior to your open house event, ensure that you have a clear sign leading to the front door, or beside the front door, letting all potential buyers know that they must remove their shoes.

Place "footies", a wrap made out of non-slip material that covers socked feet, underneath the sign for them to put on, instead.

To get a good smell going within the home an hour or two before the event is to begin, boil some lemon slices on the stove, or bake a spoonful of vanilla extract in the oven for about half an hour, while all of the vents in your home remain open. This will help the smell to go throughout the house entirely, making the whole property smell wonderful.

At the same time, you are making sure the house smells wonderful, or just smells clean, ensure that it is clean.

Potential buyers are going to either laugh or be disgusted if they walk into an open house that is a completely messy disaster, and they will most definitely walk out. During the cleaning process, remember to remove all personal items either out of the house, or just completely out of view.

This includes children's drawings and paintings, family portraits, wedding photographs, etc. You should also remove pets and any litter boxes or pee pads, too.

Open House Safety and Precautions

As a major precaution, do not be alone in the home during your open house. Have your real estate agent, a family member, or a friend with you, even if it's more than one person.

Always trust your gut instinct, as well. If you hear the little voice in your head saying that something is not right, then get out as fast as you can and alert the authorities of your concern.

To avoid any robbery situations, walk through your home prior to the start of your open house, and put away all prescription drugs, mail, jewelry, any extra sets of keys, financial statements, etc.

Overall, any valuables must be out of sight and out of mind completely, which includes your purse, as well.

As each potential buyer arrives, introduce yourself straight away and direct them to a previously created sign-in sheet, which will give you time to assess their appearance and figure out whether or not they may be a threat to you and not here as a legitimate potential buyer.

Ask your neighbors to come over, or invite any buyers that they know of. Not only is this a safety precaution, but it's an added marketing trick in disguise. Tell your neighbors that there will be food and drinks, and you'll definitely have some company.

Because there have been incidents where sellers and real estate agents have been harmed during open house events in the past, it is extremely important that all safety precautions are taken seriously and conducted throughout the entire event. Safety should be your number one priority, and not the sale of your home.

Marketing Your Home With an Open House

By taking all of the above steps listed, you will have no trouble holding a successful open house that will no doubt attract a crowd of potential buyers. Open houses are hard work that takes a lot of preparation, but in the end, they are definitely worth it.